Flow
water bottle rebrand
BLENDER
2022
About
FLOW IS A CONCEPTUAL WATER BOTTLE BRAND THAT EMBODIES THE FLUIDITY AND MOTION OF WATER THROUGH ITS SCULPTURAL BOTTLE DESIGN. INSPIRED BY THE IDEA OF REACHING A FLOW STATE OF MIND — A MOMENT OF PURE FOCUS AND CREATIVITY — THE BRAND CONNECTS HYDRATION WITH MENTAL CLARITY AND PERFORMANCE. THE BOTTLE WAS MODELED IN BLENDER, EXPLORING ORGANIC, FLUID FORMS THAT REFLECT THE SEAMLESS MOVEMENT OF WATER. VISUAL EDITS, INCLUDING DYNAMIC BASKETBALL-INSPIRED COMPOSITIONS, WERE DESIGNED IN PHOTOSHOP, MERGING SPORT, RHYTHM, AND ENERGY INTO THE BRAND’S VISUAL LANGUAGE. TAGLINE: LOCK IN. STAY FLUID. DRINK FLOW.






